This page is the operating manual for Packzup’s content. We publish it because every reputable publication should be transparent about how its content is made, what financial relationships shape it, and what corrections process exists when it’s wrong. If we ever fail to meet a standard listed here, the right response is to tell us.
1. First-hand experience
Every destination guide on Packzup is built from a visit by the writer named on the byline. We don’t publish "guides" to places we haven’t been. When a piece updates a region we last visited a few years ago, the writer either re-visits or notes explicitly in the piece that specific information may have changed.
2. Specific over general
Where we recommend a restaurant, hotel, or operator, we name it. Where we recommend against one, we explain why specifically. Generic advice ("eat where the locals eat") is not advice. We’d rather give you three named restaurants we personally enjoyed than thirty unnamed "hidden gems."
3. Pricing transparency
When we list prices, they reflect what travellers will realistically pay at the time of publication. We note the year in any cost we cite, because travel pricing moves quickly. Where we recommend at multiple budget tiers (budget / mid-range / comfortable), we’re explicit about which tier corresponds to which experience.
4. Affiliate relationships
Packzup uses affiliate links primarily with GetYourGuide for tours and activities, and may add Booking.com or other accommodation networks in the future. Affiliate links are marked with the standard rel="sponsored" attribute. We only link to operators we’d use ourselves; an affiliate program doesn’t buy a recommendation.
If a piece is supported in any other way — a free hotel stay, a discounted tour, a media partnership — we disclose that visibly on the page, near the relevant recommendation, not in a footer.
5. AI use
We use AI for editorial assistance: structuring drafts, fact-checking against multiple sources, compiling structured data like climate averages and sunrise times, and helping with copy editing. We do not use AI to write the substantive editorial voice or the opinions on the page. Every recommendation comes from a human writer who visited the place.
Programmatic support pages (e.g. "Cappadocia in October") use structured data tables and templated frameworks, but the editorial commentary in each is written individually. We don’t mass-generate filler.
6. Updates and corrections
Each guide carries an "Updated [Month Year]" date at the top. When we update a guide materially (new openings, closures, regulatory changes, significant pricing shifts), we update the date and note the substantive change at the top of the piece.
If you spot a factual error, email editorial@packzup.com with "Correction" in the subject. We’ll respond, verify, and publish a correction note inline within five working days.
7. What we won’t publish
No: scraped or rewritten content from other publications. No: paid placements that aren’t clearly disclosed. No: aggregator pages built only for ad inventory. No: AI-generated prose passed off as a writer’s voice. No: aspirational pieces with no concrete advice. No: pieces that fail to disclose a financial relationship with the subject.
8. Reader privacy
We don’t share newsletter subscriber emails with third parties. We don’t use intrusive ad networks. Analytics is privacy-respecting (no third-party fingerprinting). The full privacy policy is at /privacy/ as it’s built out.