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John Morrison

John Morrison is the founder and lead travel writer at Packzup. Over the past decade he has explored destinations across Africa, the Americas, Asia, Europe, the Middle East, and Oceania — always self-funded, never on a press trip. His guides cover the logistics that matter: how to get there without a tour, where to stay without overpaying, and what to skip entirely. John specialises in offbeat beach destinations, budget-friendly ski country, and shoulder-season travel in places most guidebooks overlook. His work has helped hundreds of thousands of independent travellers plan smarter, cheaper, and more rewarding trips.

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Dubai skyline at sunset with the Burj Khalifa and city lights

Dubai in 2026: What the City Actually Is Underneath the Spectacle

Dubai gets dismissed by people who haven’t been and misunderstood by people who went once and saw only the malls. The Burj Khalifa is real. So is the best South Asian food outside the subcontinent, a souk district that predates the skyscrapers by a century, and a desert that earns every photograph taken of it.

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