Quick answer: Before visiting Morocco: carry cash (the dirham is obtained in-country), haggle in the souks, dress modestly, agree prices upfront, and expect persistent touts.
A little preparation makes Morocco far more enjoyable. Here’s what to know before you go.
Money
The dirham is a ‘closed’ currency — get it on arrival via ATMs or exchange. Carry cash for souks, taxis and riads, and keep small notes for tips.
Culture & dress
Dress modestly (cover shoulders and knees), especially women and at religious sites. Friday is the holy day; alcohol is limited to licensed venues and hotels.
Haggling & touts
Bargaining is expected in the souks — start low and stay friendly. Expect persistent touts and ‘helpful’ unofficial guides; a polite, firm ‘no thank you’ works.
Practical tips
Drink bottled or filtered water, agree taxi fares before riding, try a hammam, and consider an official guide for your first day in a big medina. During Ramadan, daytime dining is limited.